Основы маркетинга тест,20 вопросов в карточке

1 Definitions of marketing ...
a) public administration of production and trade;
b) activities aimed at meeting the needs;
c) financial and economic potential of the enterprise;
d) a market-oriented management concept for the consumer;
e) a set of functions for the organization of advertising campaigns;
(e) A set of actions for market research.

2 The marketing mix includes ...
a) enterprise management;
b) the choice of conditions for the sale of goods;
c) distribution, promotion;
d) goods, price;

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