Технология маркетинга тест,29 вопросов с ответами

Technology marketing test, 29 questions.

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1) what is the focus of the marketing research?
A) to study the political and socio-economic situation in the country;
B) to identify the patterns of market functioning and the development of interaction with the firm,
C) to identify the reasons for the company´s failures in the competition;
D) to study the psychological factors that determine the behavior of consumers and competitors; A) to study market conditions.
2- For daily planning and monitoring of marketing activities
Information is used
A) marketing intelligence;
6} marketing research;
C) intra-company reporting;
D) Media:
E) social groups.

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