Решение задачи, пример из судебной практики и фабула

Solution of the problem, an example of judicial practice and plot

The company, which owns several beauty salons, including the Salon "Juventas", found promotional materials, which showed that the city planned to open a new beauty salon "Juventas". Considering that it may mislead the public, the company turned to the owners of the new cabin interior with a proposal to call a different name, but it refused to do.

Head of the company instructed a lawyer to prepare proposals for the protection of the interests of the company.

What measures would you propose? What is the commercial designation and how it differs from other means of individualization?