Курсовая Маркетинговое исследование рынка шоколада

Contents

Introduction 2

Chapter 1. Theoretical peculiarities of marketing research 4

1.1.Ponyatie marketing research, goals, objectives and classification of 4

1.2.Marketingovoe research goods 8

1.3. Planning and market research 14

Chapter Summary January 15

Chapter 2. Market research bitter chocolate 17

2.1.Harakteristika assortment of chocolate at the Omsk market 17

2.2.Issledovanie consumer preferences 22

Conclusions Chapter February 31

Conclusion 34

References 34

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