Курсовая Планирование рекламной кампании

INTRODUCTION 31.Teoreticheskie basics of planning an advertising campaign 5eleven. Goals, Objectives Planning promotional activities 512. Stages of planning promotional activities 82.Analiz existing advertising campaign of "Omsk cable networks´ 132.1.Kratkaya characteristic of OOO "Omsk cable networks´ 132.2.Marketingovye study 182.3.Analiz campaign 223.1.Brif campaign and dereevo goals 293.2.Razrabotka promotional products 313.3.Vybor advertising media and advertising budget calculation 353.4.Raschet economic efficiency of the campaign 42CONCLUSION 44REFERENCES 47

finished coursework for managing promotional activities of the company