Курсовая Влияние макросреды на маркетинговые решения

ntroduction 3
Chapter 1. Theoretical basis of marketing decision making 5
eleven. Marketing Solutions 5
12. Macromedia and its factors 13
13. Influence of macro factors on adoption of marketing decisions 19
CHAPTER 2. ANALYSIS OF FACTORS Macromedia computer firm "RHYTHM" on the adoption of marketing decisions 22
2.1. Brief company "Rhythm" economic characteristics of 22
2.2. Analysis of the "rhythm" of the firm macro 24
2.3. Identification of problems in the marketing activities of the company "Rhythm" 30
CHAPTER 3 OPTIMIZATION STUDIES FOR Macromedia marketing decision making 33
3.1. Measures to improve the quality of the macro 33 studies

finished coursework